European Fruit Magazine

European Fruit Magazine (EFM)

European Fruit Magazine is a monthly magazine for professional fruit growers and other fruit industry professionals in Europe and beyond.

Subscribe today to stay up-to-date on current events, market trends, and hot topics in the fruit industry.

Find out everything you need to know as a fruit industry professional.

Pip- and stonefruit
New Varieties
Trends in Fruit Growing Techniques
Market Updates
Emerging Technologies
Production Updates, Season Outlook

Here at EFM, we are dedicated to providing up-to-date news and useful information. Our readers include future-oriented growers, agricultural advisors, fruit business professionals, industry researchers, and many more.

European fruit industry news, in your language!

EFM is published simultaneously in three language versions. The content in all three is always the same: this way, you can read in whichever language you prefer.


issues every year*

As a subscriber, you receive 12 issues every year, either digitally or delivered straight to your doorstep.

*some years, July and August issues are bundled together as one Summer Issue.


years together

The first edition of EFM was published in January 2009. Thank you for being with us ever since!


ways of reading

With three language versions and a choice between digital and printed subscription, you can choose from six different ways of reading EFM.

Gerard Poldevaart, Chief Editor

Gerard is chief editor of the European Fruit Magazine. Over the past 35 years he has built an impressive network gained deep understanding of the European fruit industry. Now, he uses his broad experience in the European fruit production sector to guarantee the quality of the content in every European Fruit Magazine issue.

Created by experts, aimed at professionals.

Our editorial team includes fruit industry professionals from several European countries. We work with researchers and agricultural advisors from across Europe to deliver information on new varieties, technological developments, and market trends.

EFM: Your top source of information.

Access information on all European markets

Fruit growing doesn’t happen in a vaccuum. A farm in Belgium or Germany will be affected by the harvest in Poland and South Tyrol—and vice versa. EFM gives you access to information on European and global markets.

Gain a deeper understanding of current trends

What’s a passing fad, and what’s technology of the future? Which solutions are just a curiosity, and which are recommended by top advisrs and backed by years of research? EFM helps answer those questions.

Read about European and global issues that affect your farm

Local and global consumer trends, changes in local legislature and new EU regulations affect everyone. EFM helps you stay up-to-date on how changes are impacting key markets and make optimal decisions.

Never miss out on an opportunity

From events or fairs in Europe to new technologies, EFM provides information on everything you need to know. 

Many clients seeking plant production advice read EFM. The contents of the magazine—articles and reports on news from various regions of Europe involved in fruit production—make EFM stand out. Apart from articles by the editors, EFM contains interesting texts written by research scientists. Our recommendations frequently reference articles published in EFM. From content of the magazine it is evident that EFM is created by competent editors, and that the articles and reports are highly professional, and, at the same time, easy to understand.

Subscribe to EFM today!

Subscribing is easy! Simply choose your subscription type (digital only or digital + traditional) and move to the subscription page by clicking the button below. You will be able to choose your language version there.

Digital Subscription

Read EFM on your computer, phone, or tablet.

12 issues, starting from €130.

Traditional Subscription

Get a printed magazine delivered to your doorstep.

12 issues, starting from €130.

Subscribe to EFM today!

Subscribing is easy! Click the button below to start the process.

You will be able to choose your subscription type (online only or print + online) as well as your language before ordering.

Frequently asked questions:

Does the Digital and Printed subscription include the same content?

Yes. The content included in the Digital and Printed subscriptions is the same.

Can I buy single issues of EFM at my local store instead of subscribing?

EFM is a subscription-only magazine. If you’d like more information before you subscribe, check out some of our archival issues here (click link).

I have a question. How can I contact you?

We’ll be happy to hear from you!

Please, fill in our contact form (click link), and we’ll get back to you shortly.

If you prefer, send us an email at

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