New KIKU partner in Croatia: producer organization Domaće Voće

18-3-2026

The commercial club license for KIKU^® branded apple varieties in Croatia has officially been transferred from Fragaria d.o.o. to the Croatian producer organization Domaće Voće d.o.o.

KIKU^® apples have already been successfully produced and marketed in Croatia for several years through the cooperation with Fragaria. With the creation and development of the producer organization Domaće Voće, the partners decided to transfer the club license to the organization, which now coordinates production and marketing activities among several Croatian fruit growers, including Fragaria company.

About Domaće Voće

Domaće Voće connects fruit producers from several regions of Croatia, including Slavonia, Međimurje and Moslavina, with the aim of strengthening the position of locally grown fruit on the market and improving coordination between growers. Apples represent an important part of the organization’s production, alongside pears, plums, strawberries and other berries.

Through this change, the established cooperation with the KIKU® brand continues within the same network of producers, while the producer organization Domaće Voće now officially holds the club license for Croatia.

Mirta Flanjak Laklija, director of Domaće Voće, explains:

"The KIKU® brand stands for premium quality and strong international recognition. By integrating the KIKU® license within our producer organization, we aim to further strengthen cooperation between Croatian fruit growers and bring high-quality apples from our orchards to consumers."

Dr. Jürgen Braun, CEO of ADEMA, comments:

"KIKU® is built on strong partnerships and dedicated growers. With the transfer of the license to Domaće Voće we continue the successful cooperation established over the past years and further strengthen the organization of the KIKU® production in Croatia."